Cyber Startup Support

I help cyber vendors land and grow in EMEA and DACH — the same role I play for Halcyon today. This is boots-on-the-ground market entry, not an advisory deck: I'm the first person in the region, building the foundation a vendor needs to go from zero presence to a repeatable go-to-market engine.

What this covers

• First person on the ground — representing the vendor in EMEA or DACH from day one, building the local relationships and market credibility a new entrant needs
• Team setup — hiring and structuring the first regional team, from sales engineering to channel
• High-fidelity first deals — driving early opportunities through to signed business, not just pipeline theatre, including running POCs and POVs that convert into reference customers
• Go-to-market strategy — defining positioning, target segments, and pricing for a region that doesn't behave like the US market
• Partner network — designing and standing up a one- or two-tier channel program built to scale past the founding stage

This is for vendors who need someone who has actually done this before — not a market-entry consultant reading from a template, but someone who has built the team, closed the first deals, and stood up the partner network themselves.